Katie Meza
Brand Leader, Educator, Community Advocate
Adobe
Adobe Document Cloud needed a visual language that could bring together a growing suite of products, including Adobe Acrobat, Adobe Sign, and Adobe Scan. While remaining flexible enough to work across a massive global ecosystem.
I developed a new visual design system for Document Cloud in partnership with Adobe Studio, creating a cohesive foundation for how the brand could show up across products, campaigns, and channels.
The system was designed to scale. Rather than creating one-off executions, we established a visual language that could adapt across formats while still feeling unmistakably Adobe Document Cloud.
Using that system, we created more than 2,000 unique pieces of artwork, deployed globally across video, social, digital advertising, campaigns, and web.
The result was a flexible creative framework that gave teams the freedom to create thousands of expressions while maintaining a consistent visual identity across the Document Cloud ecosystem.