CLIENT
PopSockets
ONE BRAND, TWO RE-LAUNCHES, AND A SYSTEM BUILT TO KEEP UP
As Digital Design Director, I created PopSockets’ first global digital design system. Turning a bold, ever-evolving brand into a flexible toolkit built for teams across the Americas and Europe.
From color and type to a massive library of components, cards, and ready-to-go templates, everything was designed to make creating faster and more consistent. I led the system through two major rebrands, documented it for global agency partners, and worked directly with our overseas development team to make sure what we designed in Figma showed up pixel-perfect in production.